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Choosing the right program

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You've probably heard it a hundred times by now - if you want to make alot of money with an online business you have to offer your own product or service. Well, make that a hundred and one times...

 

It's true. Although affiliate programs are a great way to add additional streams of income, the best money maker is still a unique product or service that you con rol. That way you earn all of the money instead of only 10% - 40%.

Working at Home- It's Just Easier That Way

By Bill Schnarr

We've all been stretched to our limits at one time or another, whether our jobs take us to the factory, the office, and even those who work at home. Todays working parents are under more pressure than ever to work longer, earn more money, and provide a stable environment for their children. At the same time, those same activities that are supposed to be enjoyable spending time with family, taking the kids to soccer practice, and remembering to phone Aunt Martha on her birthday can easily become part of a hectic, stressful work week that leaves you exhausted and desperate for a break.

With all the stress and hassle of today's modern life, it's no wonder that more and more people are turning to alternative sources to generate income and ease the burden of day to day living. For many of those people, working at home on their computers for a few hours a week has become that stress relieving second income. And these people are beginning to see that a home based business can be an alternative to a soul-sucking job that leaves you exhausted and praying for the weekend.

There are a lot of good reasons why you should consider a home based business if you are searching for a way to improve the quality of your life. For example, working at home provides you with the ability to schedule your work around the important things that come up in everyday life, as opposed to waiting for a day off to take the kids to the dentist or missing a birthday dinner because you were stuck in traffic.

In fact, missing anything because of traffic would be a thing of the past, unless you count the line ups at the supermarket or the Doctor's office. And heres a little tip: there are no line ups at the supermarket when everyone is at work. It would just be you and a couple little old ladies in a foot race for the two bored cashiers waiting to serve you. Take my advice - a good hip check goes a long way to eliminating the competition, if you catch my drift.

But there are some really important things to consider if you are going to look for a way to work at home andmake money on a home based business. For one thing, something like an internet based business can lead to all kinds of goodies. Things like residual incomes and streaming money. Royalties! Yes, your home based internet business will make money for you even while you're sleeping in or spending the weekend on a romantic getaway with your significant other. Does your job at the toothpaste factory pay you to sleep? (Don't answer that!)

Working at home on computer can afford you other luxuries as well. You may not have realized this, but an internet based business can be accessed and maintained from anywhere in the world, as long as you have a reliable internet connection and access to your email accounts. That means that you can spend an hour or two on your computer in the morning taking care of loose ends while your family prepares for a day at the beach in Mexico!

You can work from your time share condo in Florida, your parent's house in Wisconsin, or even that little two bedroom tree house in the Amazon Rain Forest you've always dreamed about providing you can convince the local monkeys to provide you with some form of internet service.

 The opportunity for additional income and freedom from the grind of daily living is sitting in your living room. Working at home is a trend being picked up by men and women every day; professionals, college students, and retirees are all working from home on computers and making money to improve their lives

If your still considering it, no worries. Hopefully this article will give you something to think about next time your stuck in traffic, sucking on petrol fumes and wishing that monkeys were serving you Pina Coladas in your little grass hut out in the middle of nowhere.

About The Author

Bill Schnarr is a single parent and freelance writer who works from his home in Calgary, Alberta. As well as writing about the various ways to start a home business and having dozens of online and print publishing credits, you can also look for him in the latest "Chicken Soup for the Single Parents Soul" which was published in February 2005.

Here are six tips to help you choose a winning business idea:
 
1. Start with what you know.
If you have experience in a particular area, either through your work or hobbies, then the best place to start is thinking how you can turn that
2. Don't waste time trying to find a brand new idea.
At the height of the dot com era there was a race to be the first to launch a new product or to service a particular market. Although many of the first launched services received alot of recognition for their
innovation, they ultimately failed because they were breaking new ground and didn't know how to succeed. Many of the second and subsequent businesses in those markets succeeded because they saw the mistakes that were made and capitalized on fixing them.
 
When thinking of a new business idea don't assume you have to find something that isn't currently being done. A better strategy for most new entrepreneurs is to find something that is being done but that needs improvement.
 
3. Find a business area that needs improvement.

 

Think about the products and services you use or that you've heard other people talk about. Are there any that could be improved on? Is there anything they're not offering that would be of value? Consider starting a business that fills a need that isn't being met by the current providers.
4. Focus on a niche.
Select a specific market to which you can offer unique products or services. You can't be everything to everyone, and trying to offer a giant selection of goods to a huge and generalized market is the route to frustration, disappointment, and failure.

 

As a small business, focus on a promising niche market and work hard to offer them the products and services they need. If you do this well you'll become known as an expert in this area and you'll be able to generate new business from your reputation alone.
5. Be careful of 'hot' industries that are already overcrowded.
Although you have to be the first person into a market, you have to be careful of markets that are already over crowded.

 

One of thekeys to success in business is differentiating yourself from your competitors. If your customers can't see value in doing business with you over someone else you'll never be able to attract the business you need to succeed. If there are already so many businesses doing what you're considering that you can't figure out how to make yourself stand out then choose another business idea.
6. Think about what works online.
There are some products and services that work well online, and others that don't.
Consider the following rules when choosing your business idea:
a. The product or service offered can't be readily available offline
or there must be an advantage to ordering from you such as price, bundling with other products, etc.
b . It has to appeal to the masses- the Internet is a global medium.
That said, there are local opportunities but you need to explore them carefully.
c . It must be easily shipped around the world.
d. You can't charge for something if it's already availableonline for free.
Before you decide what business you'd like to start, be sure to research it carefully. Knowing upfront how big the market is, who your competitors are and what your competitors are offering will help you avoid costly mistakes.
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Guerilla marketing---

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What is Guerrilla Marketing?

Guerrilla marketing is a way of advertising when you have an almost non-existent budget. Instead of thinking of your business as a smaller version of a big one, you have to realise the situation you're in, and behave accordingly to maximise your profits while minimising your marketing costs. Essentially, you're going to try to do anything to get publicity.

Telemarketing.

Don't worry, I'm not talking about telemarketing of the nasty call centre variety here. It's B2B (business-to-business) telemarketing you want to be doing -- basically, phoning up local businesses and making yourself known. You'll be surprised at just how effective this can be, since businesses tend to appreciate the effort you've made to contact them and offer your services far more than a customer does if a business phones them at home.

Direct Mail.

It shouldn't be too difficult to get hold of a mailing list that covers your whole area -- ask your local post office if you're unsure, as they'll often be able to help with bulk mail campaigns. Alternatively, if you don't even want to pay for delivery, you could hire a few local teenagers to go round putting your letters in people's mailboxes. This will work best if you keep your message to one small page or even just a business card, so that people will keep it if they're interested and call you in their own time.

Outdoor Leafleting.

Another effective guerrilla marketing technique, at least for some kinds of business, is to hang around outside giving out leaflets to passers-by. This gives you an opportunity to 'meet and greet' people, and lets you do some free targeted advertising by choosing your location carefully. If you do odd jobs in people's houses, for example, you could stand outside the DIY store, handing out leaflets that say 'Why Do It Yourself? I'll assemble and install everything you buy today for only $50!' If you custom build and sell your own computers, you could stand outside a big-box computer store with this leaflet: 'Get your computer tailor-made, for half the price of [big store]'. You get the idea.

Free Gifts.

You'd be surprised just how effective it can be to stand around handing out free gifts. If you do something that relates to children, then hand out balloons to them in the mall. You'll make some kids' days, and your name and perhaps website address will be written there on the balloon for all to see. Free pens are a very effective thing to give away if you provide a more serious business service -- people are always short of pens, so they'll keep your pen in their bag and be reminded of your business each time they use it. Even better, the cost of getting thousands of balloons or pens printed with whatever you want is almost nil.

Attack the Competitor.

Nasty as it might sound, hardcore guerrilla marketers regard their competitor as their sworn enemy, and will do anything to bring them down so that they can replace them in the marketplace. A little disturbingly, this can be quite simple to do -- fake a few letters complaining about a business to a local newspaper, and you might find that they follow through and do a feature on it without even checking the story out.

In the end, with guerrilla marketing, there are endless ideas -- it's all about being inventive, and having the guts (and the patience) to try them out. When you get your first customer without buying a single media ad, it'll all be worth it.
Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referral customers. The three keys words in that paragraph are EVERY, REPEAT, and REFERRAL. If your marketing is not a circle, it's a straight line that leads directly into Chapters 7, 11, or 13 in the bankruptcy courts.

 

Online Affiliate Program

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13 reasons to try internet marketing

The 13 Hidden Treasures of Internet Marketing

 

TAX BREAKS

 

Yes, terrific tax breaks. When you operate a home based business you can write off the costs for:
The area in your home you use for the business
Office supplies (including your computer)
Related tools (hosting fees, journals, magazines, cable TV),
Job expenses
Travel expenses
Meals and entertainment
Advertising
Your phone
Legal and professional services
Training
And much, much more.
Talk to an accountant to get a complete list of all the tax breaks you may qualify for.
2. LOW STARTUP COSTS
Most businesses cost AT LEAST $5,000 to get started. That's the VERY low end. You can actually start making money on the internet by joining an affiliate program for free and marketing with free ads. Even if you're getting your own site up it can be done for only a few hundred dollars.
3. LOW OPERATING COSTS
Once you're up and running you can build your business on a budget of a hundred dollars a month or less. I'm including operating expenses like hosting fees, merchant accounts, etc. The less money you spend, the more time it will take, but you don't have that choice in most businesses. You usually have to have a lot of cash or you can't get started.
4. HIGH PROFIT MARGIN
Since your costs are low you keep more of the money you make from sales. If you sell a product delivered online (like e-books)you don't have to pay for shipping either.
5. MARKET FOR LITTLE OR NO MONEY
. You probably already know this, but don't take it for granted. Online you can submit free ads, do ad swaps with your ezine, use pay per click search engines, etc. Check out how much advertising costs offline. Just to mail 1,000 letters costs $340.00! Instead you can e-mail your offer to 100,000 people for free.
6. YOU DON'T NEED YOUR OWN PRODUCT
There are a ton of folks with great products you can sell through affiliate programs. Go to www.cj.com for ideas if you don't know what you want to sell. You can make a great living just from marketing for other people in your spare time.
7. TIME FREEDOM
You build your business as fast or slow as you like. You can work all day or 2 hours at night after you put your kids to sleep. Work one day a week or seven. It's ALL up to you.
8. JOB SECURITY ON AUTOPILOT
Remember job security? It doesn't exist in the world of being an employee. If it takes you 3 or even 5 years to build your business from part time to full time at home, you're still ahead of millions of people depending on a paycheck for all 40 to 60 years they have to be an employee.
9. OPEN 24 HOURS IN EVERY COUNTRY
...Oh yeah, that. Your site works for you while you sleep. So does your advertising, the articles you write, and your ezine. Consider every little thing you do to market to be a new round the clock employee you just hired for free. These employees will stay out on the web working for you forever. The BIG SECRET is that the older your online business gets, the less work it takes to make more money.
10. YOU KEEP THE CASH
If you're an employee you are a cog in the company machine. The company keeps most of the money your labor produces. As you build your company online you keep ALL the money your labor produces. Since you're the owner instead of the employee, the bigger your business grows the fatter YOUR wallet gets!
11. YOU DON'T HAVE TO FIGURE IT OUT
Plenty of other folks have been n this game for awhile. They created the blueprints so you don't have to. If you learn how to do it from people who are already making a killing it's simple. You do what they've done and you will get the same results.

 

12. CHEAP AND FREE RESOURCES
You can subscribe to ezines full of free tips. You can buy information on how to build your business for as little as $14.97. Obviously, the more expensive the information is the more valuable it is and it will help you to build faster, but you can find plenty of great support that's cheap too.
13. YOU ARE A PART OF A COMMUNITY
Online marketers are usually nice people who like to help each other. It's a great bunch of people to be dealing with. If you want support along your journey it's only an e-mail away.
Do you know of any other business with all of these benefits? Network marketing is the closest and it still isn't even close to being this beneficial...unless you use internet marketing to build it.

 

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